01 — Challenge
Your site stopped keeping up
It looked great five years ago and hasn’t changed since. Side by side with your competitors it feels dated — and the site that once represented the business well has quietly become the weakest part of it.
Evolve — Website Redesign
Website Redesign
A redesign that keeps what works, fixes what doesn’t and protects the search traffic you’ve already earned — planned, built and measured by a senior team.
Old vs. new
Your current site, and the one we launch.
A redesign is judged by what it fixes. These are the changes we plan for from the first audit, not the ones we hope for at launch.
Before
After
Looks dated next to your competitors’ sites
A design that matches the quality of your business today
Walls of text with no clear next step
Clear paths to contact, quote and booking on every page
A desktop layout shrunk down to fit phones
Designed for phones first, then scaled up to desktop
Slow pages that lose visitors before they render
Optimized images and lean code, targeting sub-2-second loads
Every headline change waits on a developer
A CMS your team uses to edit pages themselves
Nobody can say which pages are doing their job
Before-and-after benchmarks showing what each change did
Why now
Signs the current site is costing you.
Each of these has a fix. The last one is the reason we treat SEO as part of the design work, not a cleanup step.
02 — Challenge
Traffic arrives, but nobody converts
Visitors land and leave without calling, booking or buying. Pages are slow on phones, Google is starting to notice, and nobody can say which parts of the site are doing their job and which are dragging it down.
03 — Challenge
You’re afraid a redesign will tank SEO
You know the site needs work, but you’ve heard the stories: a shiny relaunch, broken links and search traffic that never came back. Your rankings took years to earn, and you can’t afford to lose them.
What’s covered
What a redesign covers beyond the visuals.
The new look is the part everyone sees. These are the parts that decide whether the relaunch keeps its traffic and earns more.
01SEO & redirectsRankings that survive the relaunch
- What we do
Every old URL mapped to its new home with a redirect, and metadata and structured data carried over deliberately rather than rewritten from scratch.
- How we check
Rankings and indexed pages benchmarked before launch and compared after, so anything that slips gets caught and fixed instead of discovered months later.
- You get
- A full redirect map from old URLs to new
- Metadata and structured data carried over
- Before-and-after ranking benchmarks
02Content migrationNothing left behind, nothing that quietly 404s
- What we do
Pages, images, posts and downloads inventoried before cutover, then moved into the new structure. Pages that earn traffic stay; outdated ones are merged or retired with a redirect.
- How we check
Every migrated page is checked against the inventory and tested across devices and browsers before anyone outside the team sees the new site.
03PerformanceFaster pages on the phones people actually use
- What we do
Core Web Vitals work, image optimization and lean code, targeting sub-2-second loads so visitors see the page before they give up on it.
- Why it matters
Slow pages lose visitors before they render, and search engines measure speed too. Most of your traffic is on a phone, so that’s where we test first.
04AccessibilityUsable with a keyboard, a screen reader or larger text
- What we do
WCAG-minded color contrast, semantic headings, keyboard navigation and descriptive alt text built into the new templates, so every page published later inherits them.
- Why it matters
Accessible markup is easier for search engines to read too, and building it in during the redesign costs far less than retrofitting it after a complaint.
05Analytics & benchmarksProof of what the redesign changed
- What we do
Speed, SEO, UX and conversion measured on the current site before design starts, then analytics and conversion tracking set up on the new site at launch.
- You get
- Baseline benchmarks of your current site
- Analytics and conversion tracking on the new site
- A before-and-after comparison after launch
06Content managementEdits without waiting on a developer
- What we do
Keep the CMS your team already knows and refresh the front of the site, or move to a new platform when the current one is genuinely holding the site back.
- You get
A backend your team can actually use to update pages, photos and offers themselves, without waiting on a developer for every change.
How it runs
From audit to launch in five steps.
The audit comes first, so every design decision answers a measured problem — and SEO work runs through the build, not after it.
- 01
Audit & benchmarks
We measure what’s underperforming and why — speed, SEO, UX and conversion — so the redesign targets real problems, not just aesthetics.
- 02
Strategy & sitemap
Together we decide what to keep, what to cut and what to restructure. Pages that work stay; the ones that don’t get rethought.
- 03
Design
Wireframes first, then full mockups in Figma. You approve exactly what the new site will look like before the build begins.
- 04
SEO-safe build & migration
Redirects, metadata and structured data mapped as the site is built; content moved over cleanly and every page tested across devices and browsers.
- 05
Launch & measure
A controlled launch, before-and-after benchmarks and post-launch tuning, so you can see what the redesign changed — not just that it changed.
Honest fit
When a redesign is the right call.
If the foundation is broken, starting fresh is more honest than patching. Here’s how we tell the difference.
A good fit if
- Your site has earned search traffic you can’t afford to lose
- Visitors arrive but don’t call, book or buy
- The site is slow on phones and looks dated
- Your team wants to edit pages without a developer
- You want changes justified by data, not taste
Probably not a fit if
- Nothing on the site fits the business anymore — start fresh
- You only need a few headline and photo swaps
- The real problem is inside a web app, not the marketing site
- You want a new look with no audit or benchmarks
Redesign without losing your rankings
Send us your current URL and we’ll show you what we’d keep, what we’d cut and how we’d protect the traffic you’ve earned.
FAQ
SEO, content and keeping your current CMS.
Something else on your mind? Ask us directly.
01Will a redesign hurt my SEO?
Not if it’s done right — and doing it right is non-negotiable for us. Every old URL is mapped to its new home, metadata and structured data carry over deliberately, and we benchmark rankings before and after so nothing slips through. The redesigns that tank search traffic are the ones that treat SEO as an afterthought.
02How long does a website redesign take?
Most projects launch in 4–10 weeks. The audit and design phases move quickly; the timeline mostly depends on how many pages need restructuring and how much content is moving over. You’ll see clickable mockups early, so there’s no long silence between kickoff and launch.
03Can we keep our current CMS?
Usually, yes. If your team already knows WordPress or another CMS, we can refresh the front of the site and keep the backend they’re comfortable with. We recommend a full rebuild only when the platform is genuinely holding the site back — and we explain why before you commit.
04How do you decide what changes and what stays?
The audit comes first. We benchmark speed, SEO, UX and conversion on your current site, so every change is justified by data rather than taste. Pages that work stay; the ones dragging you down get restructured — and you see the reasoning behind each call.
05Do you migrate our existing content?
Yes. Content, images and URLs are all accounted for before cutover, so nothing gets left behind or quietly 404s after launch. Migration and QA are a defined step in our process, not something squeezed in at the end.
06How much does a website redesign cost?
Every redesign is scoped individually — it depends on the size of the site and how much is being restructured versus refreshed. Share a rough budget range on our contact form and we’ll come back within 24 hours with a scoped estimate, refined after the audit so it reflects your actual site.
Related services
Services that pair well with this.
- Website DesignCustom websites that load fast, look sharp on every device and convert visitors — designed around your brand, not a template.
- UX Design AuditA structured audit of your app or website that finds what’s broken, explains why and tells you what to fix first.
- WordPressCustom themes, plugin development, content management and performance work for WordPress sites your team can actually manage.